Tuesday, August 4, 2009

Creative Job Search or Insanity Settling in?

Everyone is advising the unemployed to get "creative" with their job searches, saying we can't rely on traditional means any longer. They're even recommending going beyond twitter and Linkedin. They recommend narrowing your search to specific industries and primarily targeting those industries.

OK. I'll take those recommendations. I've decided to target non-profits, the health care industry, and organizations that market consumer products. But hell, I'm a writer at heart so why not also target PR firms, look for copywriting/copy editing positions, or blogger jobs? Guess what? I have.

Here's what I did when targeting a PR firm. And don't even try to tell me this isn't creative (or that insanity isn't settling in because I know it is):


FOR IMMEDIATE RELEASE:
CONTACT: Paula J. Anderson
8825 Ironwood Avenue South
Cottage Grove, MN 55016
Phone: 651-207-8371
Cell: 651-442-7776
Email: pjtoday@comcast.net


BROKE, SUBURBAN BASEBALL MOM SEARCHES FOR A JOB
AND A LIGHT AT THE END OF THE TUNNEL
Her Story

MINNEAPOLIS -- June 25, 2009 -- Paula Anderson, an unemployed cum laude college graduate who has held account executive and project management positions in the past 10 years with ad and design agencies, seeks a new and challenging role with Haberman.

In the past tw0-and-a-half years since leaving Go East - a brand building firm in St. Paul, Paula has been laid off (not once, but twice) from agencies. "I love agency work. It's exciting and fast paced. Being around that creative energy is inspiring and fun," she said, "but finding work in my field has been tough in this economy."

Having picked up only two short-term contracts in the past year, she said, "The past year has been a long and humbling road. Had I known then what I know today about the economy and the job market, I would never have left."

In November 2006, she left Go east after nearly seven years on good terms. In fact, one of her contract gigs was back at Go East this spring filling in for six weeks during a major product launch. "Going back to Go East was a welcome experience. No less than five coworkers told me they wished I could stay. And the fact that I was asked back during this important time tells me they valued and appreciated my service. It's a testament to my work ethic and abilities."

The time away from the daily grind has helped her appreciate her craft. She said that she is more than ready to dive in head first to a new position, and is actually looking forward to rush hour traffic! She has kept her head held high through the layoffs and continues to look for work despite a number of disappointments and prospective employers deciding not to fill positions. "I understand that they need to watch out for the company's best interest and I need to watch out for mine."

"But it's so unfortunate that they don't know what they're missing!"


Paula grew up in White Bear Lake and graduated cum laude with a Speech Communications degree from the University of Minnesota and a minor in Journalism. She is a seasoned project manager/account manager. Although she has done little PR work professionally, she has three master's level courses with a PR focus under her belt from the University of St. Thomas. She writes for fun and has an innate ability to make people laugh. She enjoys watching her son play baseball, especially in the heat of July; she enjoys walking for exercise and sitting by the pool with a cold one (not necessarily in that order).


###


Monday, August 3, 2009

An Innocent Lunch with Friends

Last Thursday as I was having lunch with my friends Kris and Sandy, I noticed a cute guy sitting at a table next to us with his friend. He looked about my age, give or take a year or two, nice hair, cute face, nice hands, acceptable clothes, and a nice voice (I kept listening to their conversation...so what?). And no wedding ring! I sort of felt like this might be my lucky day.

As we were settling our bill at the table, I grabbed a napkin and wrote a quick note to Sandy for her or Kris to get "that guy's" business card for me. Sandy just sort of ignored me. Some friend. Sheesh! We figured out who owed how much for lunch (funny that we all had the same thing) and walked out the door.

The minute we got outside, I said, "You GUYS! One of you go back in there and get "that guy's" business card for me."

They both looked at me like, "wtf?"

Obviously these two friends have been married too long, "...so I can call him..." I clarified.

Kris was shocked, "I don't do that shit."

Sandy, shocked as well said, "Me either."

Are these guys really friends? "You GUYS! I'd do that for you. If you asked me to get a guy's business card so you could call him, I'd do it for you!"

My guilt trip worked. (Knowing full well that I was safe because these two innocent ding dongs are married. I'd never have to return the favor.) Kris, without hesitation, turned and walked confidently back into the restaurant to get his card. Score!

Sandy and I went to the car and waited. A few seconds later, Kris came out of the restaurant with a guy walking behind her. They were going to his car to get his business card.

And here is where my shock took over. "Oh my God, Sandy!"

Sandy looked at me and said, "What!?"

"That's. The. WRONG. GUY!"

Kris, bless your heart for trying. Thank you for a fun lunch, a great story to tell and a lesson learned. The next time I ask you to get a guy's card, I'll be more clear about which guy.